Finding the Right Agency

How will we approach helping you to find the right agency?

Well, we will guide you in setting up an effective process to lead you to the right decision.

Among other things, we will advise you on:

  • The composition of your pitch team, and the demands that will be made on their time.
  • The overall time scale of the process
  • The selection of agencies that will pitch, based on their strengths and capabilities
  • The development of a brief and the expectations you should have about the responses to that brief.
  • The media issue: should you consider an independent media specialist and will media therefore require a separate pitch process?
  • The preliminary pitches: How many presentations can you assimilate in one day?
  • How should you 'score' them? How should you debrief your team?
  • The decision to short-list agencies.
  • The final presentations and the assessment of  the agencies still in contention, post-presentation clarifications with the agencies, if necessary.
  • The DECISION.
  • How to inform the agencies, both successful and unsuccessful.
  • The 'transition period', and beyond

We will deliver an effective and efficient process. Our expertise will save you time and therefore money, plus we will guide you to the best decision for your business.

Possible Pitfalls in the Selection Process

Most businesses can and do make mistakes when trying to find an advertising or marketing partner.

They will consult their industry peers for referrals, but these peers may be in a different market category with very different needs and demands.

There are many pitfalls in the selection process, some of the most common ones are:

  • An agency trying to “buy” a pitch by investing significant amounts of money to impress the potential new client
  • Trotting out some senior and impressive execs with reams of jargon and the promise to service your business 24/7
  • “that idea takes my fancy”. Many attractive ideas will come up during the process but it is a mistake to go into a pitch looking for your next campaign

Finding the right advertising and marketing partners can reward your company with many long-term financial and operational benefits. Success in this process is much more likely if you hire a review consultant who knows the business intimately.