Media Expert

Your media spend is by far the largest component of your brand’s advertising budget. But many advertisers do not know all they should about this vital area of the communications mix. With rapid changes underway in mainstream media like TV and Radio, plus the explosion of new forms of digital media and online communication, it’s increasingly important that an advertiser understands the communication options available and how best to use them.

Empirica offers a training programme called Media Expert that is designed specifically for marketing personnel. It provides them both with a full and practical understanding of the dynamics of the Irish media marketplace and, importantly, how to get the best performance from their media agency. Your team will learn what every advertiser needs to know about media so they’ll be better placed to ask those all important questions of your media agencies.

Empirica’s Media Expert training course – deliverables:

• Media-literate marketing personnel
• Understanding of New Media opportunities
• Ability to harness consumer/sales focused media solutions
• Knowledge of how to gain optimum performance from the media agency
• Ultimately, greater return on your media investment

Empirica’s Media Expert is delivered by our dedicated media specialist Michael Quilty. For full details of training and how we can tailor our programme to your needs please contact us.

Services for Clients

• 001 Finding the right agency
• 002 Media reviews
• 003 Relationship evaluation
• 004 Financial analysis
• 005 Media Expert
• 006 SMEs

Services for Agencies

• 007 Agency Health Check
• 008 Objective Client Evaluation
• 009 Pitch Consultation
• 010 Credentials Critique