About Us

The talent behind Empirica combines unrivalled experience and great success in the world of marketing and advertising.

Conor Quinn

Conor Quinn Conor was educated in Blackrock College and graduated from UCD with an honours degree in Economics. He spent his early career years in Canada, initially in sales with General Foods and then in advertising with Cockfield Brown in Montreal.

Conor was the founding partner of Publicis QMP in 1973, which started as a small advertising agency, but grew into a multi-service and multi-disciplined marketing, advertising and communications group. It is now one of the leading companies in its sector.

As group CEO up to December 2005, Conor had overall responsibility for the profitable growth of the company, the development of a vibrant business and cultural ethos and the promotion of creative excellence.

Conor’s experience covers the full range of marketing disciplines from advertising, media, strategic planning to public relations, direct marketing and creative development and quality.
Following 18 months as Chairman, Conor retired from the group 35 years after the business was established.

Conor is currently on the Board of Temple Street Children’s Hospital and is a mentor at the Smurfit Business School MBA programme. He is also a member of the investigative committee of the Institute of Chartered Public Accountants.

Claire Cluskey

Claire Cluskey Claire is a graduate of Trinity College (BSc.Mgmt) and the College of Marketing & Design (Adv. Dip in Advertising and Marketing Techniques). After a brief stint in Sydney, Australia and some exciting travel throughout Australia, New Zealand and SE Asia, Claire returned to Ireland and took up roles on the client side of the business including some time managing high profile consumer brands across several market categories at GlaxoSmithKline. During her time there she worked as part of a team on international healthcare projects with colleagues from across Europe and other regions.

However the lure of the agency world was too hard to resist, in 1998 Claire moved across the divide to join CDP Associates (now rebranded as Leo Burnett). From there she moved to Publicis QMP where she joined the Board of Directors. Within those agencies Claire managed a vast array of client accounts covering numerous market categories. She was also responsible for managing new business pitches and was key to driving the growth that led to Publicis QMP becoming one of the largest full service agencies in Dublin.

Claire left Publicis QMP in 2005 to pursue her own interests and spend more time with her young family. When she finds some spare time she likes to play tennis, swim, cook and spends weekends and holidays at Hook Head in Co Wexford.

Michael Quilty

Michael QuiltyMichael’s advertising career covers 25 years of media roles at National, European and Global levels. He started his career in London in 1984 working on P&G’s account at Saatchi & Saatchi, at the time the No.1 agency in the UK. He then spent 10 years with Young & Rubicam, first in London, then in Copenhagen & Frankfurt. From Germany he moved from the agency to the client side at the Atlanta USA headquarters of the Coca-Cola Company, becoming the first non-US national appointed Director of International Media. His career then took him back to London to become European CEO of the Ogilvy media company, The Network. In this role he became one of the founders of MindShare, formed by merging The Network with JWT media. Michael then moved ‘home’ to Ireland where he established Mediaedge:cia in Dublin in 2001. Since 2007 he has run his own media training and consultancy, he has launched the internet advertising sales company e-Type Ireland and heads the Irish arm of POPAI, the point of purchase advertising trade organization.

He is married with two children. When not at work you will find him in rugby and sailing circles.

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